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ATRUA ASSERTS INTELLECTUAL PROPERTY INDEPENDENCE IN RESPONSE TO AUTHENTEC INFRINGEMENT ALLEGATIONS

Atrua's Made-for-Mobile Fingerprint Solution Continues to Gain Market Share

Campbell, CA, March 24, 2008 – Atrua Technologies, Inc. (www.atrua.com), a leading provider of touch control solutions for mobile devices, including its made-for-mobile fingerprint touch control, issued a statement today refuting the allegations made in competitor Authentec, Inc.'s (NASDAQ: AUTH) lawsuit asserting that Atrua infringed its intellectual property.

"Everything we do in business is done with the utmost in honor and ethics, including our approach to intellectual property," stated Anthony Gioeli, CEO of Atrua. "We certainly did not copy Authentec. We have researched and developed our own technology and have our own portfolio of patented intellectual property, which has been recognized as unique in the industry. In fact, the customer response to our offering validates that our solutions are exceptionally suited for the requirements of the mobile market. We have carefully reviewed the three patents alleged to have been infringed and we are quite confident that our novel products do not infringe. There is no merit to this lawsuit against Atrua, and we are unsure why Atrua has been targeted."

With over 80% share of new fingerprint phone models launched in 2007, Atrua captured the momentum in the surging market for mobile phone fingerprint sensors. Atrua's team comprises industry pioneers and some of the world's foremost recognized experts in fingerprint technology. Fingerprint touch controls from Atrua utilize the company's innovative new technology to deliver solutions that bring greater levels of security and convenience to mobile device users. Atrua's solutions continue to gain momentum in the marketplace with seven phones announced already in 2008 and recent phone launches from brands such as Toshiba, Sagem/Porsche Design, and Ningbo Bird, China's largest mobile phone maker.

About Atrua Technologies, Inc.

Atrua Technologies, Inc. is the industry's leading provider of Intelligent Touch Controls™, a new class of user input device that improves ease of use and convenience for advanced applications and services on today's mobile phones, handheld games and other personal electronic devices. Supported by world-class strategic partners and blue chip investors, the company offers a family of fingerprint touch control solutions as well as a family of analog touch controls. The fingerprint touch control solutions utilize Atrua's fingerprint sensor and intelligent NeuralMatcher™ software technology to authenticate users and convert finger movements into user commands. With a broad set of device offerings including TouchDiscs™, joysticks, and multi-directional keys, Atrua's analog touch control solutions provide a range of options that designers can match to each application's unique objectives. All of Atrua's products are designed for the demanding requirements of mobile phone applications. The company's backers include BlueRun Ventures (formerly known as Nokia Venture Partners), Ericsson Venture Partners, and Hua Hong Group. For more information please visit www.atrua.com