News & Events >
Press
Release
ATRUA EXPANDS ASIA PRESENCE WITH
OPENING
OF NEW DEVELOPMENT CENTER
IN CHINA
Atrua appoints former Broadcom executive as vice president and general
manager of Atrua China
CAMPBELL, Calif. and Shanghai, China, July 10, 2006
- Atrua Technologies, Inc. (www.atrua.com),
the pioneer and foremost developer of Intelligent Touch Controls™ for
mobile devices, announced today the expansion of its global operations
with the opening of a new development and support center in Shanghai,
China and the appointment of Lunji Qiu as the new vice president and
general manager of Atrua China.
The burgeoning market for advanced mobile phone controls has crossed
an inflection point with the arrival of phones that offer music,
video, location based services, mobile commerce, email, and web
browsing capabilities. Atrua’s China office will play a significant
role in improving the design and usability of these new devices and
will support Atrua’s rapidly growing base of customers in that region.
“Nearly all mobile phone manufacturers now require advanced control
capabilities like Atrua’s fingerprint sensors and VSense analog touch
controls. With Atrua’s new facility located in the world’s epicenter
of development and manufacturing, we are poised to lead the market
during this rapid growth period,” said Lunji Qiu.
Mr. Qiu has over 15 years of technical leadership in China. Most
recently, he was the general manager of Broadcom China, responsible
for product development, operations and customer support. Prior to his
position at Broadcom, Mr. Qiu was the chief software architect and
staff engineer for Motorola’s Singapore Software Center. Mr. Qiu began
his career in academia and holds a Ph.D in Electrical and Computer
Engineering from the University of Queensland Australia.
Atrua’s China office will accommodate the company’s staff of leading
development engineers and experts in the design and integration of
biometric sensors and touch controls into mobile phones, PCs, and
other electronics devices. With a broad product line of best-in-class
fingerprint sensors and analog input devices, Atrua China will also
support leading manufacturers in the greater China region.
“Building organizations staffed with top talent is at the core of our
global strategy. Atrua’s China facility is our first development and
support center outside the US and will play a key role in developing
new products, supporting customers and partners, and managing
production operations in the region,” said Anthony Gioeli, President
and CEO of Atrua. “With his extensive experience in product
development, mobile phone integration and developing top-quality
technical staff, we are very happy to have Lunji Qiu as the leader of
this effort.”
About Atrua Technologies, Inc.
Atrua Technologies, Inc. is the industry’s leading provider of
Intelligent Touch Controls, a new class of user input device that
improves ease of use and convenience for advanced applications and
services on today’s mobile phones, handheld games and other personal
electronic devices. Supported by world-class strategic partners and
blue chip investors, the company offers the Atrua Wings™ family of
fingerprint touch controls and the VSense™ family of analog touch
controls. The Wings family utilizes Atrua’s fingerprint sensor and
touch processing software to authenticate users and convert finger
movements into user commands. With a broad set of device offerings
including TouchDiscs™, joysticks, and multi-directional keys, VSense
solutions provide a range of options that designers can match to each
application’s unique objectives. All of Atrua’s products are designed
for the demanding requirements of mobile phone applications. The
company’s backers include Blue Run Ventures, (formerly Nokia Venture
Partners), Ericsson Venture Partners, and NeoCarta Ventures. For more
information please visit
http://www.atrua.com
All Atrua product names are trademarks of Atrua Technologies, Inc. All
other company and product names are trademarks or registered
trademarks of their respective owners.
Editorial Contact:
Ricca Silverio
Bock Communications
+1 714 540 1030 ext 24
rsilverio@bockpr.com
|
