News & Events > Press Release
ATRUA EXPANDS SUPPORT FOR GROWING MARKET: OPENS NEW OFFICE IN KOREA
May 30, 2005
Local
Team Provides Responsive Sales and Technical Support to Korean Customers;
Furthers Atrua’s Reputation for Best-in-Class Support
CAMPBELL, Calif. and Korea, May 30, 2005
- Atrua Technologies, Inc. (www.atrua.com),
the pioneer and foremost innovator of Intelligent Touch Controls™
for mobile phones and other mobile devices, today announced that the company
is continuing its expansion in the global marketplace by opening a new
sales and technical support center in Korea. Atrua has opened the new
support office to provide more of the signature world-class support that
it has become known for in Korea and other major global markets.
“Korea is one of the premiere marketplaces for innovative new technologies,
particularly those improving usability to support its advanced base of
mobile phone applications and data services,” said Anthony Gioeli,
president and CEO of Atrua. “Atrua’s intelligent touch control
solutions directly address Korea’s wireless market needs, providing
the most compelling technology to enhance mobile games and to make mobile
data services faster and more convenient to use. We are committing new
offices to ensure that our partners in Korea, with our growing list of
design wins, are fully supported with the most advanced intelligent touch
control solutions available on the market today.”
With the expansion in Korea, Atrua’s global presence includes Belgium,
Japan, Singapore and Taiwan. The company recently announced partnerships
with global market leaders such as Swisscom Mobile, Sicap and Yulong.
Atrua was also recently named to the prestigious Red Herring 100, the
one hundred hottest private companies in North America. Atrua was selected
for this honor from more than 900 leading private company candidates.
Atrua Wings™, Atrua’s flagship product line, provides a compelling
value proposition to both mobile phone makers and network operators by
providing unprecedented capabilities not available from any other user
input device that improve the usability of mobile phones through easy
mastery of games, multimedia applications and mobile data services. Utilizing
the company’s proprietary intelligent touch processing technology,
Atrua Wings detects and converts intuitive finger movements into rich
and responsive control capabilities, including fingerprint recognition.
Phones equipped with Atrua Wings are enabled with advanced user controls
that enhance the mobile gaming experience and improve handset navigation
as well as one-touch commands that accelerate m-commerce and other mobile
transactions.
About Atrua Technologies, Inc.
Atrua Technologies, Inc. is the industry’s leading provider of intelligent
touch controls, a new class of user input device that improves ease of
use and convenience for advanced applications and services on today’s
mobile phones, handheld games and other personal electronic devices. Supported
by world-class strategic partners and blue chip investors, the company
has created Atrua Wings™, a family of products that utilize Atrua’s
touch processing technology to convert finger movements into user commands.
Designed for mobile devices, Atrua Wings enables one-touch commands that
increase gaming excitement, accelerate access to mobile data services,
secure financial transactions through fingerprint recognition, and improve
navigation. The company’s backers include Blue Run Ventures, (formerly
Nokia Venture Partners), Ericsson Venture Partners, Acer Technology Ventures,
NeoCarta Ventures and Intel Capital. For more information please visit
http://www.atrua.com.
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For more information please contact:
Valerie Christopherson
Bock Communications
+1 714-540-1030 ext. 17
vchristopherson@bockpr.com
All Atrua product names are trademarks of Atrua Technologies, Inc.
All other company and product names are trademarks or registered trademarks
of their respective owners.
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