News & Events > Press Release

Atrua Expands Japanese Presence

Company Opens Regional Technical Support Center And Now Shipping Product In Volume

Campbell, Calif. and Singapore, Jul. 26, 2004 - - Atrua Technologies, Inc. (www.atrua.com), the leading provider of intelligent touch-based controls for mobile phones, today announced that the company has expanded its presence in Japan with the opening of a local technical support center. Based in Tokyo, the new support center provides additional local technical expertise and real-time support for wireless handset manufacturers and carriers. In addition, the company also reported that it is now shipping its Atrua Wings™ solution in volume to a major Japanese customer.

Today's announcement is the next step in Atrua's progressive global expansion. The company has also recently announced the opening of offices in Belgium and Singapore.

"Success in Japan requires a direct technical presence, and highlighted by our shipments of Atrua Wings to Japan, opening a technical support center is the right next step," said Anthony Gioeli, president and CEO of Atrua. "This move enables Atrua to expand the signature support capabilities which are so fundamental to our success and business philosophy. As one of the key markets that historically drive the worldwide mobile phone industry, we're committed to fully supporting the increasing demand from our customers and partners in Japan."

Atrua's flagship product, Atrua Wings™, provides a compelling value proposition to both mobile phone makers and network operators by simplifying phone user interface and facilitating convenient, secure access to advanced network services. Utilizing the company's proprietary HaptorXD™ haptic processing technology, Atrua Wings simply converts finger movements into powerful user commands, secure passwords and intuitive, responsive controls. Phones equipped with Atrua Wings are enabled with one-touch commands that accelerate m-commerce and other mobile transactions as well as four-dimensional user controls that enhance the mobile gaming experience and improve handset navigation.

About Atrua Technologies, Inc.
Atrua Technologies, Inc. (www.atrua.com) has created an intelligent, revolutionary input system for accessing, navigating and controlling today's advanced mobile phones, handheld games and other personal electronic devices. Supported by world-class strategic partners and blue chip investors, the company has created Atrua Wings™, a family of products that utilize haptic processing (the science of human touch) to convert finger movements into user commands. Designed for mobile devices, Atrua Wings enables one-touch commands that accelerate mobile transactions, increase gaming excitement and improve navigation. The company's backers include Nokia Venture Partners, Ericsson Venture Partners, Acer Technology Ventures and Intel Capital.