Ongoing Partnership to Deploy Atrua Wings™ Haptic Processing Solutions

Campbell, Calif. and Cannes, France, Feb. 23, 2004 - - Atrua Technologies, Inc., originator of Atrua Wings™ intelligent touch-based controls for mobile phones using haptic processing, and Purple Labs S.A., an innovative supplier of mobile phone solutions to Vitelcom Mobile and major network operators including Telefonica Moviles , today announced a partnership to bring new generation access, navigation and control to GSM/UMTS mobile handsets. As preferred partners, Atrua and Purple Labs are jointly demonstrating the world's first haptic processing-enabled GSM handset, using Atrua Wings, this week at the 3GSM World Congress in Cannes, France in the Nokia Venture Partners stand, G12 in Hall 2.

Through this partnership Purple Labs will offer Atrua Wings-enabled mobile phone designs to network operators worldwide. The integrated solution solves multiple problems in the world of mobile handsets, including that of delivering convenient security to m-commerce, providing responsive analog game controls and offering a flexible, easy to use method for navigating the spectrum of applications found in today's mobile handsets. By solving these problems, Purple Labs offers network operators the ideal platform for providing advanced services that increase profitability.

"Atrua is pleased to partner with Purple Labs in developing the first GSM phone with our advanced haptic processing technology," said Anthony Gioeli, president and CEO of Atrua Technologies. "Purple Labs is well respected for their top engineering capabilities and their ability to rapidly meet customer requirements. Based on their execution, the market can now benefit from a new generation of handsets that provide a vastly improved user experience - while enabling network operators to grow ARPU."

"With Atrua's innovative technology and Purple Labs modular platform design our customers will rapidly and significantly benefit from this ground breaking technology," said Dennis O'Donovan, Directeur Général of Purple Labs. "With this partnership mobile phone users will soon begin to enjoy a completely new and innovative way of interfacing with their device. And network operators will be able to offer many new, exciting and profitable applications."

About Atrua Wings: Atrua Wings is a family of products designed and optimized for the needs of mobile phones and other personal electronic devices. Utilizing HaptorXD™, Atrua's proprietary and world's first haptic processing technology for mobile devices, Atrua Wings is made up of the following three key elements: 1) HapticWare™ software, 2) SenTru™ haptic sensor and 3) the Flexi-Connex™ flexible set of interfaces. Atrua Wings easily integrates into mobile phones and uses their existing CPU and memory resources for the HapticWare. No additional devices are needed. The first member of the Atrua Wings family, the ATW100 will begin volume production in the 2nd quarter of 2004.

About Atrua: Atrua Technologies, Inc. provides a new class of intelligent touch-based solutions for access, navigation and control of mobile phones, handheld games and other personal electronic devices. Supported by world-class strategic partners and blue chip investors, the company has created Atrua Wings™, a family of products that utilize haptic processing (the science of human touch) to convert finger movements into user commands. Designed for mobile devices, Atrua Wings enables one-touch commands that accelerate mobile transactions, increase gaming excitement and improve navigation. Founded in 2000 by recognized pioneers in fingerprint recognition technology, Atrua is headquartered in Silicon Valley. Its backers include Nokia Venture Partners, Ericsson Venture Partners, Acer Technology Ventures, mc3 Ventures, Osprey Ventures, and Intel Capital. For more information, visit www.atrua.com.

About Purple Labs: Purple Labs SA formed in 2001 is based in Le Bourget du Lac in the south of France and part of the Vitelcom Mobile group since 2003. It offers definition, design, development and validation of mobile handsets (hardware, software and integration). In addition it covers complete user interface customisation and manufacturing support. Working with pre-defined but modular platforms, Purple Labs enables its customers to deliver cost-effective and state-of-the-art mobile handsets within an optimised lead-time.

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For more information please contact Valerie Christopherson at +1 949 306 6476 or via email at vchristopherson@bockpr.com.

All Atrua product names are trademarks of Atrua Technologies, Inc. All other company and product names are trademarks or registered trademarks of their respective owners.