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Atrua Technologies launches European expansion with establishment of regional headquarters in Belgium

European Operation To Focus On Rapidly Expanding Customer and Strategic Partner Base

Campbell, Calif. and Brussels, Jun. 21, 2004 - - Atrua Technologies, Inc. (www.atrua.com), the leading provider of intelligent touch-based controls for mobile phones, today announced its global expansion with the establishment of European headquarters near Brussels, Belgium. Serving as a sales and customer support office, the regional headquarters will increase the company's European market presence and focus on better serving Atrua's growing base of customer and partner relationships.

"The need for a local European presence was accelerated by high demand for Atrua's innovative technology, which has attracted a lot of attention since its launch in February," said Anthony Gioeli, president and CEO for Atrua. "Establishing a central presence in Europe enables us to provide timely, personal service to our valuable partners while getting a better understanding of their future needs."

Atrua's flagship product, Atrua Wings™, provides a compelling value proposition to both mobile phone makers and network operators by simplifying phone user interface and securely facilitating access to advanced services. Utilizing the company's proprietary HaptorXD™ haptic processing technology, Atrua Wings simply converts finger movements into powerful user commands, secure passwords and intuitive, responsive controls. Phones equipped with Atrua Wings are enabled with one-touch commands that accelerate m-commerce and other mobile transactions as well as four-dimensional user controls that enhance the mobile gaming experience and improve handset navigation.

About Atrua Technologies, Inc.
Atrua Technologies, Inc. (www.atrua.com) has created an intelligent, revolutionary input system for accessing, navigating and controlling today's advanced mobile phones, handheld games and other personal electronic devices. Supported by world-class strategic partners and blue chip investors, the company has created Atrua Wings™, a family of products that utilize haptic processing (the science of human touch) to convert finger movements into user commands. Designed for mobile devices, Atrua Wings enables one-touch commands that accelerate mobile transactions, increase gaming excitement and improve navigation. The company's backers include Nokia Venture Partners, Ericsson Venture Partners, Acer Technology Ventures and Intel Capital.

Contact Atrua Europe:
Dirk Baerts: +32 3 444 0586
dbaerts@atrua.com