News & Events > Press Release

Atrua Technologies Recognized as One of Top 15 Wireless Startups for 2004

Named to FierceWireless' "The Fierce 15" Based on Atrua Wings™ Value to Consumers and Carriers

Campbell, Calif., Mar. 18, 2004 - - Atrua Technologies, Inc. today announced that it has been selected as a member of FierceWireless' annual list of "The Fierce 15", honoring it as one of the top 15 wireless startups for 2004. FierceWireless, an internationally recognized email newsletter covering the wireless industry, evaluated more than 1,200 privately held wireless companies based on company vision, revenue potential, quality of deals and partnerships, and competitive position.

"Atrua promises to give mobile users better interaction with their devices. And they offer faster, more convenient access and improved ease of use for mobile services and m-commerce," said Stephen Wellman, Editor of FierceWireless. "Atrua's technology will make cell phones more valuable for carriers and consumers, a winning combination."

Atrua provides a new class of intelligent touch-based controls for mobile phones and other personal electronic devices, including handheld games. Atrua Wings is the world's first family of products to utilize haptic processing - the science of human touch - to convert finger movements into powerful user commands, secure passwords and intuitive, responsive controls for mobile phones. Atrua Wings applies underlying technology initially developed for fingerprint recognition in new ways to improve the mobile phone user experience. These include enabling one-touch commands that accelerate m-commerce and other mobile transactions as well as 4-dimensional controls that enhance the mobile gaming experience and improve handset navigation.

"FierceWireless is recognized for its advanced understanding of wireless trends and businesses," said Anthony Gioeli, President and CEO of Atrua. "Being selected as a member of The Fierce 15 is an honor that highlights Atrua's growing prominence in the wireless market."

The Fierce 15 celebrates the spirit of being "fierce" - daring to be innovative and aggressive, even in a difficult market. The list of Fierce 15 companies is available in today's issue of FierceWireless and on the FierceWireless Web site at www.fiercewireless.com.

FierceWireless publishes a daily email briefing read by more than 56,000 executives in over 100 countries. Since its launch in March 2000, FierceWireless has been recognized as a must-read source of news and intelligence for the wireless industry.

About Atrua Wings: Atrua Wings is a family of products designed and optimized for the needs of mobile phones and other personal electronic devices. Utilizing HaptorXD™, Atrua's proprietary and world's first haptic processing technology for mobile devices, Atrua Wings is made up of the following three key elements: 1) HapticWare™ software, 2) SenTru™ haptic sensor and 3) the Flexi-Connex™ flexible set of interfaces. Atrua Wings easily integrates into mobile phones and uses their existing CPU and memory resources for the HapticWare. No additional devices are needed. The first member of the Atrua Wings family, the ATW100 will begin volume production in the 2nd quarter of 2004.

About Atrua: Atrua Technologies, Inc. provides a new class of intelligent touch-based solutions for access, navigation and control of mobile phones, handheld games and other personal electronic devices. Supported by world-class strategic partners and blue chip investors, the company has created Atrua Wings™, a family of products that utilize haptic processing (the science of human touch) to convert finger movements into user commands. Designed for mobile devices, Atrua Wings enables one-touch commands that accelerate mobile transactions, increase gaming excitement and improve navigation. Founded in 2000 by recognized pioneers in fingerprint recognition technology, Atrua is headquartered in Silicon Valley. Its backers include Nokia Venture Partners, Ericsson Venture Partners, Acer Technology Ventures, mc3 Ventures, Osprey Ventures, and Intel Capital. For more information, visit www.atrua.com.

About FierceWireless : FierceWireless is an internationally recognized email newsletter covering the wireless industry. Every business day, more than 56,000 executives in over 100 countries rely on FierceWireless for a quick, authoritative briefing on the day's top stories. FierceWireless is widely heralded and has been featured in Wired, the BBC, Business 2.0, Washington Post, and other news outlets. FierceWireless is published by FierceMarkets, Inc., a business publishing company based in Washington, DC. Sign up for free at www.fiercewireless.com