News & Events > Press Release

Atrua and Hopen Mobile Team to Bring Advanced Mobile Phone User Input to Chinese Market

Joint Development and Marketing Agreement To Incorporate Intelligent Touch Controls In Mobile Platforms

Campbell, Calif. and Beijing, China, Nov. 15, 2004 - - Atrua Technologies, Inc. (www.atrua.com), the leading provider of intelligent touch controls for mobile phones, today announced a partnership with Hopen Mobile Software Co., Ltd. (www.hopen.com.cn), a leading Chinese independent mobile software provider for feature phones and smartphones, to jointly create and promote next-generation user input solutions.

Atrua and Hopen Mobile will work together to create a reference design that will incorporate Atrua Wings™ innovative intelligent touch controls as a key component of Hopen Mobile Application Platform (HMAP). Additionally, the two agreed to work together to create next-generation user input solutions optimized specifically for Chinese handset platforms, and to jointly market, promote and sell these solutions to handset manufacturers and application developers in the region.

Atrua Wings™ provides a compelling value proposition to both mobile phone makers and network operators by simplifying phone user interface and securely facilitating access to advanced services. Utilizing the company's proprietary HaptorXD™ haptic processing technology, Atrua Wings simply converts finger movements into powerful user commands, secure passwords and intuitive, responsive controls. Phones equipped with Atrua Wings are enabled with one-touch commands that accelerate m-commerce and other mobile transactions as well as four-dimensional user controls that enhance the mobile gaming experience and improve handset navigation.

"China is a natural market for the Atrua Wings intelligent touch controls, given the advanced handsets and applications being introduced in the region," said Anthony Gioeli, president and CEO of Atrua. "Integrating our solution with a leading OS and mobile application platform provider like Hopen Mobile is a big win for Chinese consumers, as it provides advanced game controls, a more intuitive user input and convenient yet secure access to services."

"By combining Hopen Mobile and Atrua technology to create a new user interface solution, we offer unlimited potential to improve the experience of advanced wireless applications like wireless gaming and m-commerce. Together, we solve many of the ease of use problems associated with m-commerce and mobile transactions faced by today's next-generation handset users," said David Tian, CEO of Hopen Mobile. "Combined with the power, CPU and memory usage advantages it holds, Atrua Wings offers a highly desirable solution that Hopen Mobile is proud to incorporate into our vision of providing the best mobile application platforms and solutions to the wireless industry."

About Hopen Mobile
Hopen Mobile is China's leading independent mobile software provider for feature phones and smartphones. The company licenses its mobile application platform and key mobile applications to handset manufactures, chipset vendors, and mobile operators. Hopen Mobile's software products are also available as part of a complete Hopen OS or Linux based smartphone turnkey design. The vision of Hopen Mobile is to become recognized leader in developing and supplying reliable and cost-effective mobile application platform and solutions for mobile communication industry to help perfect their user experience for mobile data service to attract customers, build brands and create user loyalty.

About Atrua Technologies, Inc.
Atrua Technologies, Inc. provides intelligent touch-based controls, a new class of user input device for accessing and using advanced applications and services on today's mobile phones, handheld games and other personal electronic devices. Supported by world-class strategic partners and blue chip investors, the company has created Atrua Wings™, a family of products that utilize haptic processing (the science of human touch) to convert finger movements into user commands. Designed for mobile devices, Atrua Wings enables one-touch commands that accelerate mobile transactions, increase gaming excitement and improve navigation. The company's backers include Nokia Venture Partners, Ericsson Venture Partners, Acer Technology Ventures, NeoCarta Ventures and Intel Capital.