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Atrua Expands Asia Pacific Presence

New Regional Office Part Of Ongoing Strategy To Expand Global Presence

Campbell, Calif. and Singapore, Jul. 12, 2004 - - Atrua Technologies, Inc. (www.atrua.com), the leading provider of intelligent touch-based controls for mobile phones, today announced the extension of its physical presence in Asia with the opening of a regional office in Singapore. Focusing on servicing the company's rapidly growing customer base, the office provides real-time support and reaffirms Atrua's commitment to the Asia Pacific market.

"With the opening of our new Singapore office Atrua continues to expand and provide personal support to our growing global network of wireless customers," said Anthony Gioeli, president and CEO for Atrua. "Atrua's commitment to its customers includes supplying the most extensive support. Our continued expansion provides proof of our dedication to putting the customer's needs first."

In June, Atrua announced the opening of the company's European presence with regional headquarters in Brussels. The new Singapore office allows Atrua to easily reach its growing list of customers based throughout Greater China and South-East Asia.

Atrua's flagship product, Atrua Wings™, provides a compelling value proposition to both mobile phone makers and network operators by simplifying phone user interface and securely facilitating access to advanced services. Utilizing the company's proprietary HaptorXD™ haptic processing technology, Atrua Wings simply converts finger movements into powerful user commands, secure passwords and intuitive, responsive controls. Phones equipped with Atrua Wings are enabled with one-touch commands that accelerate m-commerce and other mobile transactions as well as four-dimensional user controls that enhance the mobile gaming experience and improve handset navigation.

About Atrua Technologies, Inc.
Atrua Technologies, Inc. (www.atrua.com) has created an intelligent, revolutionary input system for accessing, navigating and controlling today's advanced mobile phones, handheld games and other personal electronic devices. Supported by world-class strategic partners and blue chip investors, the company has created Atrua Wings™, a family of products that utilize haptic processing (the science of human touch) to convert finger movements into user commands. Designed for mobile devices, Atrua Wings enables one-touch commands that accelerate mobile transactions, increase gaming excitement and improve navigation. The company's backers include Nokia Venture Partners, Ericsson Venture Partners, Acer Technology Ventures and Intel Capital.