News & Events > Press Release
ATRUA TECHNOLOGIES NAMED A RED HERRING 100 COMPANY
Top 100 Among North American Private Companies Driving the Technology Industry’s
Future
CAMPBELL, Calif., May 11, 2005 - Atrua Technologies,
Inc. (www.atrua.com), the pioneer and
foremost innovator of Intelligent Touch Controls™ for mobile phones
and other mobile devices, today announced that it has been named one of
the Red Herring 100 Private Companies of North America.
“Five years after the dot-com bubble burst, innovation and entrepreneurship
are thriving. The companies on this list are proof,” said Red Herring
editor-in-chief Joel Dreyfuss.
Atrua Wings™, Atrua’s flagship product line, provides a compelling
value proposition to both mobile phone makers and network operators by
providing unprecedented capabilities not available from any other user
input device that improve the usability of mobile phones through easy
mastery of games, multimedia applications and mobile data services. Utilizing
the company’s proprietary intelligent touch processing technology,
Atrua Wings detects and converts intuitive finger movements into rich
and responsive control capabilities, including fingerprint recognition.
Phones equipped with Atrua Wings are enabled with advanced user controls
that enhance the mobile gaming experience and improve handset navigation
as well as one-touch commands that accelerate m-commerce and other mobile
transactions.
“To be named one of Red Herring’s 100 Private Companies
is a tremendous honor and a validation of the innovative Intelligent Touch
Control solutions that we continue to pioneer,” said Anthony Gioeli,
president and CEO of Atrua. “With our growing list of design wins,
we have recently expanded our operations both locally and in Asia as we
continue to increase our ability to deliver the best ease-of-use in mobile
devices to the global marketplace.”
Red Herring’s lists of private companies are an important part
of the magazine’s tradition of identifying new and innovative technology
companies and entrepreneurs. Companies like Google and eBay were spotted
in their early days by Red Herring editors as those that would change
the way we live and work.
Red Herring’s editorial staff rigorously evaluated more than 900
private companies through a careful analysis of financial data and subjective
criteria, including quality of management, execution of strategy, and
dedication to research and development. Red Herring 100 companies will
be presenting their business model and strategy at the Red Herring Spring
conference. Red Herring Spring will take place on May 17-19 at the Monterey
Plaza Hotel in Monterey, California.
About Red Herring Spring
Red Herring Spring is an invitation-only event for CEOs, select
senior executives, and Venture Capitalists. Themed ‘The Dynamics
of Disruptions’, Red Herring Spring 2005 will bring together executives
from mostly private companies. These executives will be joined by senior
executives from public companies and Venture Capitalists. Please contact
Sean Raman at 650.428.2900 or email sraman@redherring.com
if you would like to request an invitation to Red Herring Spring.
About Red Herring
Red Herring is the weekly magazine technology entrepreneurs, investors
and industry observers read to stay ahead of the curve and to be better
informed about the global marketplace. Red Herring covers technology,
innovation, financial strategies, important personalities and trends that
are transforming the world of business with unique insight, opinion and
forward-looking analysis. Readers turn to Red Herring for knowledge to
make strategic decisions, build companies and create a competitive advantage
for their businesses. Red Herring articles, blogs, research and event
information can be found online at www.redherring.com.
About Atrua Technologies, Inc.
Atrua Technologies, Inc. is the industry’s leading provider of intelligent
touch controls, a new class of user input device that improves ease of
use and convenience for advanced applications and services on today’s
mobile phones, handheld games and other personal electronic devices. Supported
by world-class strategic partners and blue chip investors, the company
has created Atrua Wings™, a family of products that utilize Atrua’s
touch processing technology to convert finger movements into user commands.
Designed for mobile devices, Atrua Wings enables one-touch commands that
increase gaming excitement, accelerate access to mobile data services,
secure financial transactions through fingerprint recognition, and improve
navigation. The company’s backers include Blue Run Ventures, (formerly
Nokia Venture Partners), Ericsson Venture Partners, Acer Technology Ventures,
NeoCarta Ventures and Intel Capital. For more information please visit
http://www.atrua.com.
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For more information please contact:
Valerie Christopherson
Bock Communications
+1 714-540-1030 ext. 17
vchristopherson@bockpr.com
All Atrua product names are trademarks of Atrua Technologies, Inc.
All other company and product names are trademarks or registered trademarks
of their respective owners.
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