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Atrua Augments Executive management Marketing Team; Names Carl Temme as Vice President of Marketing

Campbell, Calif., January 10, 2005 - - Atrua Technologies, Inc. (www.atrua.com), the leading provider of intelligent touch controls for mobile phones, today announced that it has named Carl Temme as vice president of marketing. Temme, who brings 20 years of experience developing and marketing products in the wireless, PC and semiconductor industries will manage and direct Atrua's global marketing initiatives.

"Carl brings to Atrua a proven ability to design and deliver marketing programs for pioneering companies who, like Atrua, lead their industries with innovation" said Anthony Gioeli, president and CEO of Atrua Technologies. "Carl has held key marketing positions at successful wireless and semiconductor companies and his extensive marketing knowledge will be a tremendous asset to Atrua as we continue to define and lead the market for intelligent touch controls."

Temme, responsible for worldwide product marketing, branding and corporate communications, previously was the vice president of product marketing for Airgo, where he helped to establish that company as a market leader in Wi-Fi technology. Prior to Airgo, he held senior marketing positions at Atheros Communications and VLSI Technology.

"Atrua's team comprises respected leaders in touch controls, fingerprint recognition, and mobile phone design. I'm delighted to be part of a company that delivers such unique solutions for radically improving the way users interact with mobile devices," said Temme. "The remarkable set of investors, including Nokia Venture Partners, Ericsson Venture Partners, Intel Capital, and Acer Technology Ventures, indicates the dramatic impact Atrua has on mobile devices." Atrua Wings(tm), Atrua's flagship product line, provides a compelling value proposition to both mobile phone makers and network operators by providing advanced controls that improve the usability of mobile phones through easy mastery of games, multimedia applications and mobile data services. Utilizing the company's proprietary HaptorXD(tm) haptic processing technology, Atrua Wings simply detects and converts finger movements into powerful user commands, secure passwords and intuitive, responsive controls. Phones equipped with Atrua Wings are enabled with one-touch commands that accelerate m-commerce and other mobile transactions as well as four-dimensional user controls that enhance the mobile gaming experience and improve handset navigation.

About Atrua Technologies, Inc.

About Atrua Technologies, Inc. Atrua Technologies, Inc. provides intelligent touch-based controls, a new class of user input device for accessing and using advanced applications and services on today's mobile phones, handheld games and other personal electronic devices. Supported by world-class strategic partners and blue chip investors, the company has created Atrua Wings™, a family of products that utilize haptic processing (the science of human touch) to convert finger movements into user commands. Designed for mobile devices, Atrua Wings enables one-touch commands that accelerate mobile transactions, increase gaming excitement and improve navigation. The company's backers include Nokia Venture Partners, Ericsson Venture Partners, Acer Technology Ventures, NeoCarta Ventures and Intel Capital.