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Feature Article

Baby Blue Chips: Experts Pick the Most Promising Emerging Local
Companies
October 2004
By Jeff March
Ten Sacramento-area companies engaged in the fields of electronic
communication, data storage and biotechnology have emerged as the
hottest investment prospects in an exclusive poll of financial experts
conducted by Prosper. The 10 companies constitute an honor roll of
Baby Blue Chips: start-ups and emerging businesses currently in their
infancy, which have potential to grow and mature into highly valued
publicly traded companies.
The Baby Blue Chips were identified and ranked through nominations
by 10 of the Sacramento region's most prominent venture capitalists
and investment advisers. The field was open to public, as well as
private, companies, those in their formative pre-revenue “quiet”
stages, and companies that are already established and experiencing
healthy growth.
After weighing competitive position, marketing strategies,
proprietary technologies, vulnerabilities and management-team
composition, the financial observers we consulted collectively
identified 40 companies within the Sacramento region. Repeat mentions
separated the 10 that emerged, which are presented in alphabetical
order.
AgraQuest Inc.
AgraQuest is a venture-financed biotechnology company that
develops natural pest-management products for the agricultural,
institutional and home markets. The company, which is preparing to go
public, entered the consumer market with Serenade Garden, the first
organic-certified pest and plant disease-control product on Wal-Mart
shelves. AgraQuest also sells Rhapsody Biofungicide and Biotune
Adjuvant to commercial agricultural and ornamental growers and
Serenade Garden disease control to home gardeners.
Comment: “Its business model and the way it goes about producing
pesticides is intriguing.” — Corley Phillips
CustomerLink Systems Inc.
CustomerLink, a venture-financed Roseville company, offers
customer-retention and loyalty services for the automotive service and
repair industry. CustomerLink's customer relationship management (CRM)
system automatically sends reminders to customers of automotive
service and repair at service intervals and generates coupons,
promotions, surveys and thank-you letters to vehicle owners.
Comment: “CustomerLink is growing at a rapid rate and it has some
very large customers. It's helping clients communicate with half a
million customers a month.” — Roger Akers
Digitalpath Networks
Digitalpath Networks delivers wireless broadband services at
economical prices in more than 15 Northern California markets through
its patented technology. The company markets services directly to
consumers and small businesses, as well as to Internet service
providers. Funded by venture capital and “angel” investors,
Digitalpath intends to build a national network through licensing.
Comment: “Digitalpath has a business model that makes economic
sense — broadband speeds for dial-up prices through a combination of
innovative technology and very clever network topology and
architecture.” — Scott Lenet
KeyEye Communications
KeyEye Communications, based in Sacramento, designs and
produces integrated “EchoWave” circuits that for the first time enable
internal corporate copper-wire Ethernet networks to achieve
data-transfer speeds that rival those of fiber-optic cabling. “Fiber
is an expensive technology that was invented for long distance, so
it's misfit for applications within corporate data centers,” says
Harvey Scull, KeyEye’s chief executive. He cites a 10-to-1 cost-saving
differential that companies can achieve by displacing fiber-optics
with EchoWave technology.
Comment: The $15 million in Series B funding that KeyEye recently
secured, led by a buy-in from prestigious Bay Area financier Menlo
Ventures, is “a significant round for a Sacramento company. We think
KeyEye is very worthy of interest.” — Steve Nilan
Lipomics Technologies Inc.
Lipomics Technologies Inc. is a privately owned,
venture-funded company that specializes in analyzing potential food
and drug responses by studying the body’s fatty acids, called lipids.
The company's proprietary algorithms for mapping biochemical pathways
can help pharmaceutical companies accelerate the drug discovery and
approval processes. Lipomics specializes in assessing lipid metabolism
associated with cardiovascular disease, obesity and diabetes.
Comment: “Lipomics has a good group of investors and is doing very
interesting work. The company’s technologies have a broad range of
applicability and value in streamlining the pharmaceutical R&D process.”
— Andrew B. Hargadon
Meridian Project Systems
Meridian Project Systems (MPS) develops project management,
budgeting and scheduling software for the real estate, construction
and facility-management industries. Headquartered in Folsom, the
venture-financed firm is generating earnings.
Comment: “(Chief Executive Officer) Jim Olsen has done a good job
of developing the company and building channels in a good growth
market. The company is very good at execution.” — Roger Akers
Serious Magic Inc.
Serious Magic Inc. produces video-production software that
lets users create studio-quality video presentations with desktop
computers. The company has two product lines: ULTRA, a
video-production software application designed for video producers and
broadcasters, and Visual Communicator, a self-contained presentation
package that can produce video sequences for Web sites, DVDs and
Microsoft PowerPoint presentations.
Comment: “Serious Magic is well-funded and in revenue-production
mode.” — Roger Akers
Sierra Logic Inc.
Sierra Logic is a Roseville semiconductor company that
develops and produces high-performance chips for manufacturers of
data-storage gear. Formed by four former Agilent Technologies
executives, this pre-IPO company is targeting a niche market — vendors
of modestly priced storage systems — and helping them achieve
performance equitable with far more expensive storage systems.
Comment: “Sierra Logic has a very competent and experienced
management team. I expect them to be acquired or go public within the
next two years.” — Gillian Parrillo
ThermoGenesis Corp.
(Nasdaq: KOOL) ThermoGenesis designs and manufactures compact robotic
devices and sterile single-use disposable components that its
customers use in production of stem cells for bone-marrow transplants.
Also, surgeons can use blood-derived proteins to glue tissues or
arrest bleeding. The company has pioneered development of systems
enabling production and storage of therapeutic blood components.
Comment: “ThermoGenesis is not a one-trick pony; it offers multiple
products in its area. I think it's executing very well in its market.”
— Roger Akers
Varatouch Technology Inc.
Varatouch Technology is a privately held, venture-backed company in El
Dorado Hills that has patented “resistive-rubber” (R2, or R-squared)
software drivers. Varatouch produces variable controls that eliminate
traditional mechanical parts and have applications in
telecommunications, computers, toys and electronic games. Comment:
“Bob Pepper (former CEO of Level One and KeyEye chairman) is on the
Varatouch board of directors, and that's pretty significant. Varatouch
is a restart company, but it has a track record and now that it's
getting new breath of life, I like it.” — Jim Kitchel
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