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Cell Phone Meets Fancy
Input Device
By Kim Tae-gyu
Staff Reporter
30 May 2005
Atrua
Technologies, the U.S.-based high-tech venture, may change the
rules of the cell phone game with its new-concept input device
using intelligent touch control.
In a recent interview with The Korea Times, Atrua vice
president Carl Temme predicted premium phones will adopt Atrua
Wing, the firm’s touch control device, starting next year.
Atrua Wing detects and converts finger movements of users
into responsive control capabilities, thus enabling fingerprint
recognition or improving the usability of mobile phones through
easy mastery of games and other applications.
``In the 25-year history of the handset, there have been many
advances in its network and data speed. As a result, we now have
a camera, game and MP3 in handsets,’’ Temme said.
``But we saw very little advances in input devices and Atrua
Wing can change that situation.’’
Atrua Wing is composed of a touch control sensor and embedded
software and the tiny product does not need power since the
electricity generated by finger motion is strong enough to
operate it.
``Atrua Wing is better than a four-way keypad or four-way
joystick. As it saves space in a mobile phone compared to
traditional button-type keypads, handset makers will
increasingly adopt it over the next five years,’’ Temme
projected.
To attract Korean customers, Atrua yesterday set up a
marketing and technical support center here, the home of the
world’s third-largest cell phone maker, Samsung Electronics, and
fourth-biggest player, LG Electronics.
``Customers in Korea are very advanced in cell phone usage
and Korean handset makers are very important in the United
States as Samsung and LG are two of the top three handset makers
in the U.S.,’’ Temme said.
He added Atrua is now negotiating with Korean handset vendors
to supply them with its touch control product, which typically
sells at under $5.
Atrua Wing already gained some recognition of its potential
with the U.S. magazine Red Herring naming it one of the 100 most
promising high-tech firms in North America earlier this month.
Red Herring’s list identifies new and innovative technology
companies and online companies such as Google and eBay were
first spotted by the magazine in their early days.
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