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Atrua Broadens Portfolio of Intelligent Touch
Control Products
with Acquisition of Varatouch Technology
Patent-Protected
VsenseTM Technology Provides Product Line Expansions
Compatible
with Existing Fingerprint Touch Controls
CAMPBELL, Calif.,
February 14, 2006 – Atrua Technologies,
Inc. (www.atrua.com), the pioneer and foremost innovator of Intelligent
Touch ControlsTM for mobile devices, today announced the broadening
of its product portfolio with a family of analog input devices
through the acquisition of Varatouch Technology, Inc. The addition
of the Varatouch analog navigation and control products to the
Atrua product line makes Atrua the world’s only company to
address the need for a comprehensive and compatible product line
focused on the challenging input needs of mobile devices.
Analog input is quickly becoming a key requirement for navigation
in mobile phones – driven by the need for better control
of advanced applications and features. Simultaneously, there is
a strong need for convenient security for applications such as
mobile payments and mobile e-mail as network operators roll-out
new services. Atrua addresses both needs by enabling device makers
to enhance user input capabilities across their entire product
line with a unified API that supports advanced analog input for
a broad range of applications, including mobile commerce, MP3 and
media players, secure e-mail and messaging, web browsing, location-based
services and gaming.
Atrua’s newly extended product line provides device
makers with flexibility and compatibility never before available.
With a wide range of affordable analog devices including joysticks,
navigation disks, touch pads and fingerprint touch controls, device
makers have available to them a common software platform capable
of supporting a wide variety of devices targeting different market
segments.
“Varatouch has developed the most cost-effective, advanced
analog controls for mobile devices,” said Anthony Gioeli,
President and CEO of Atrua. “Combined
with our fingerprint touch controls, Atrua is now able to respond to customer
needs for a broad set of input solutions with compatible product lines that have
different features, industrial design attributes and price points.
I am very excited having the Varatouch employees joining Atrua.”
“The addition of the Varatouch products and team solidifies
Atrua’s
position as the world leader in intelligent touch control,” said
Peter Buhl, Chairman of Atrua and Partner at BlueRun Ventures. “No
one else comes close to the capabilities, quality and breadth of
Atrua’s product line and its ability to improve the usability
of the upcoming generation of mobile devices.”
The Atrua WingsTM product line of fingerprint touch control
solutions, embraced by customers as the premier platform for authentication
and navigation, continues forward as the company’s most feature-rich
product line. With unprecedented capabilities not available from
any other user input device, Atrua Wings provides fast and easy
access to secure mobile data services like corporate e-mail and
payments services and also enables easy mastery of games and other
multimedia applications. Providing the best fingerprint recognition
accuracy and the most efficient use of battery, CPU cycles and
memory, when compared with competing fingerprint sensors, and combined
with groundbreaking analog navigation and control capabilities,
the Atrua Wings products continue to be recognized as best-in-class
for mobile devices.
The entire Varatouch team is
joining Atrua with the executive team taking on the following roles:
Craig Vachon becomes Vice President of Corporate Development, Tim
Martin becomes Vice President of Worldwide Sales and Mike Rogers
becomes Vice President of Technology Transfer.
Atrua is now demonstrating its full line of
Intelligent Touch Control solutions at the 3GSM World Congress
in Barcelona. Schedule a meeting with Atrua by sending e-mail to
info@atrua.com.
About Atrua Technologies, Inc.
Atrua Technologies, Inc. is the
industry’s leading provider
of intelligent touch controls, a new class of user input device
that improves ease of use, security and personalization for advanced
applications and services on today’s mobile phones, handheld
games and other personal electronic devices. Supported by world-class
strategic partners and blue chip investors, the company provides
a broad range of innovative input products that utilize Atrua’s
touch processing technology to deliver market leading fingerprint
recognition and advanced analog control. Designed for mobile devices, Atrua’s
solutions help users glide through and access their mobile e-mail and music,
increase gaming excitement and enable one-touch commands that accelerate access
to mobile data services and secure financial transactions through fingerprint
recognition. The company’s backers
include Blue Run Ventures, (formerly Nokia Venture Partners), Ericsson Venture
Partners, Acer Technology Ventures, NeoCarta Ventures and Intel Capital. For
more information please visit www.atrua.com. |